Fatigues to Fabulous to Aid Women Veterans

Washington, DC (February 11, 2011) — SWHR is excited to announce that Tuesday, February 15th during Mercedes Benz Fashion Week, SWHR and our partner Grace After Fire, a support network for women veterans, will be launching the Fatigues to Fabulous (F2F) campaign – a national program created to honor the service of women veterans and support their transition home. The campaign is working with the fashion industry to help women make the transition to a civilian wardrobe, raise awareness of the challenges women veterans face upon return, and harness resources to support them.

As part of the campaign, DKNYC has designed a fashionable and feminine F2F watch featuring “dog tag” accessories and the F2F logo, which will be exclusively offered and promoted through HSN.

Just as disease affects women differently than men, so too do military women have unique health concerns that differ from their male counterparts. While accidents and injuries are often an uncontrollable reality for those who serve, what we can control is making sure women are appropriately equipped and protected. For those injuries that cannot be prevented, we must have in place care options that are designed for women. Some studies are already reporting important differences in the incidence, severity, and outcomes among male and female veterans in conditions ranging from PTSD to urological conditions and muscle and joint disorders. Finding the best, evidence-based treatments for women and men can only happen with research.

F2F Wants You!

We need your help to get the word out about the campaign. Please visit the F2F Facebook Page and CLICK HERE become a fan! And please don’t be shy…share the link with your friends, family and professional associations.



For more information on the Society for Women’s Health Research please contact Rachel Griffith at 202-496-5001 or Rachel@swhr.org.

The Society for Women’s Health Research (SWHR), a national non-profit organization based in Washington D.C., is widely recognized as the thought leader in women’s health research, particularly how sex differences impact health. SWHR’s mission is to improve the health of all women through advocacy, education and research. Visit SWHR’s website at www.swhr.org for more information.

Grace After Fire was established by women veterans for women veterans to offer a safe and confidential venue – a social network. Women can share common experiences and offer unique peer support for wellness while providing increased access to resources for healthcare, family and self.

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